Home Brokers Team Up and Stand Out from the Crowd
Home brokers are now teaming up and doing innovative sales and customer relations strategies to stand out from thousands of real estate agents and brokers and beat the competition.
In Westchester, New York, forming teams of three to five real estate agents operating under another name within a larger real estate brokerage has been gaining ground. An example is the broker team in Rye called Alix Prince Team, which is part of the brokerage Julia B. Fee Sotheby’s International.
Prince said she and three other real estate agents work together and then divide whatever commission they get based on each agent’s contribution to the sale and then share part of the commission to their brokerage.
According to Prince, a team is more successful if each member has a particular skill and contributes a significant asset to the team. Her team consists of young agents who are able to produce new listings using their past work experiences and social networks.
In Manhattan, Elaine Clayman, who heads an 8-member team operating under brokerage Brown Harris Stevens, said that clients prefer working with teams because they do not have to worry about a particular real estate agent resigning and leaving transactions uncompleted because there are other home brokers in the team who will take over.
In Larchmont, New York, Tom McGuire and three other real estate agents at Weichert Capital Properties and Estates formed Realtors 4. Unlike other models for teams, they split evenly the commission. They do not have to analyze each agent’s contribution to the sale. Two of them get better listings and the two other agents work better as buyers’ representatives.
The White Plains team of Christine Ricci works within Keller Williams Realty. Her team is comprised by two buyers’ agents, an administrative officer, a part-time coordinator for marketing and a bookkeeper working part-time. Ricci explained that the responsibilities should be clear to avoid the common pitfalls of work teams.
Ralph Roberts, author of the book “Power Teams,” said that one of the problems in teams is handling egos, as some are better than others in producing money. But he reiterated that during these times when the competition is fierce and the market is struggling, agents and brokers need help from their colleagues.
Nevertheless, according to Stephanie Singer, spokesperson for the National Association of Realtors, despite the rise in the number of realtor teams working within larger brokerages, only about 9 percent of NAR home brokers are members of teams.
Related Posts:
Realtor Selling Homes and Pre-Foreclosures by Cassiano Travareli on October 2nd, 2009
Houses Broker Now Requires Financial Disclosure Upfront by Cassiano Travareli on October 15th, 2009
Hire a Realtor Who Can Survive Reversals by Cassiano Travareli on September 30th, 2009
A Big Bribe Gave a Home Broker Some Jail Time by Cassiano Travareli on July 24th, 2009
Home Agents Earn by Helping Homeowners in Pre-Foreclosure by Cassiano Travareli on September 10th, 2009
