When to Hire a Full-service Real Estate Broker
Real estate transactions involve the need to make several decisions. Among such decisions is whether to hire a real estate broker or not. Once you decide to do so, there is another decision to make – whether to work with a full-service real estate broker or to hire discount service home broker instead.
- Seller’s Market and Buyer’s Market
- Posting on MLS
- Professional Signage
- Publicity Materials
- Negotiating Skills
The type of market depends on the supply of homes for sale and the demand for them. When there is a big demand for homes that cannot be satisfied by the current supply, a seller’s market takes over. In such situation, homes immediately sell the moment they are posted on the Multiple Listing Service (MLS). You might be able to get good offers with little help from real estate brokers.
On the other hand, in a buyer’s market where there is a surplus of homes for sale, homes sell very slowly and sometimes not at all. In such situation, a full-service home broker can be of great help. In order to sell at a good price, your home must be marketed well.
When posting your property on MLS, it is important that you attach photographs of your home. Photographs make a home more marketable. When you hire a full-service real estate broker, they take charge of the photo shoot of your home. From finding a good photographer to posting the photographs on MLS, you can rest assured that you will get the service and quality you deserve.
Good professional signs are something that you cannot get from a discount real estate broker. They do not spend much time and money on signage because they do not believe in it. On the contrary, signage is a good way to advertise a property. A full-service real estate broker usually puts up signage that includes contact numbers, Internet site that provides information about the home, links for virtual tours, and other information showcasing the edge of your property over the others.
Full-service real estate brokers provide marketing materials of high quality. Instead of photocopied fliers to be distributed around your neighborhood, you can expect four-color advertising materials.
If you want your transaction to be a success, you have to work with a competitive full-service real estate broker. Find one who has good negotiating skills. If your real estate broker was able to convince you to pay his price, chances are he will be able to convince potential buyers to pay the price you set.
